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Scenario Bundling 1 :
Konon Company produces both digital camera and photo printers. The marginal cost for a digital camera is 120 and the marginal cost for a photo printer is 80. There are four types of customers for Konon's digital camera and photo printers and their reservation prices are given in the table below.

Reservation
Prices

Camera

Printer

A

200

100

B

150

150

C

210

20

D

50

180

     


The possible pricing strategies are listed in the table below.

Prices

Camera

Printer

Bundle
(Camera + Printer)

Seperated Prices

140

100

--

Pure Bundling

--

--

230

Mixed Bundling

200

150

300

       


You can assume each consumer only need to buy 1 camera and 1 printer and they will purchase a product as long as the consumer surplus from purchasing the product is non-negative.

Refer to Scenario Bundling 1. Assuming there is only one customer of each type, which customer will only purchase a CAMERA if MIXED bundling is offered by Konon?

Hint: You need to figure out the purchase decision for each customer. Given the mixed bundling pricing, what will A buy, what will B buy, what will C buy and what will D buy? You need to perform the analysis in order to reach the correct answer.

  A.

Both A and B

  B.

Only A.

  C.

Only C.

  D.

Both C and D.

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Ritu Kharb
Ritu KharbLv5
28 Sep 2019

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