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Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.


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Mahe Alam
Mahe AlamLv10
30 Sep 2019

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Related questions

List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.


Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions.


Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.


Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.


Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of the techniques described in the opening case to understand and impact consumer behavior.

The business world is ever-evolving, and that has never been more evident than in today's world. The business world has transitioned from a face-to-face meeting and sales pitch way of doing business. To now online sales and marketing being the most effective and impactful way to reach a specific audience.

Nothing has proven to be a bigger or more cost-effective tool than social media. In the last five years, there has been over a 48 percent increase in the number of Americans that have at least one social media profile. That means at least nearly 250 million Americans can be reached by a single post online. This doesn't even factor in the usage of social media all over the world. The most successful businesses that are using the online platform to market their products can create beautiful content that can be geared toward any demographical choice that the company wants. With the ability for social media networks like Facebook, Twitter, and most recently Instagram and Snapchat to know what the user has most recently searched, companies can create content that will be interesting and appeal to that specific person. This saves countless time and energy of the old days of manually taking samples and polls of people, that even selected at random, could steer a company in the wrong direction and turn to make a wrong decision. Social media is a free platform for companies to broadcast themselves, see what people are saying about their product, and even more importantly, figure out what the issues are with what they are doing so that a reputation is not destroyed

Patel, S. (2015, June 24). How Businesses Should Be Using Social Media in 2015. Retrieved from Forbes: http://www.forbes.com/sites/sujanpatel/2015/06/24/how-businesses-should-be-using-social-media-in-2015/2/#3706374e8856

I NEED A PEER REPLY FOR THIS

1. What role does an integrated marketing communications plan in creating a brand image? How does the media contribute to the development of a brand's image?

2.Discuss how integrated marketing communications differs from traditional advertising and promotion. What are some of the reasons today's marketers are taking an integrated marketing communications approach to their marketing communications programs?

3.Discuss the pros and cons of having one company handle all of the company's integrated marketing communications needs versus using specialized marketing communications firms to handle the various components of the program.

4.Why is it important for marketers to understand and appreciate all the various integrated marketing communications tools and how they can be used effectively?

5.Discuss how technology and the role of digital and social media impact the role of today's marketers.

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