My teacher, asked me to find the "Tangible Equity Capital Ratio"my finance book does not refer to anything by this name? I havelooked online and haven't been able to find anything similar. Doyou have any idea what he could mean by this and how i could trycalculating it?

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Collen VonLv2

25 Jun 2018

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On August 1, 20Y7, Dr. Ruth Turner established SickCo, amedical practice organized as a professional corporation. Thefollowing conversation occurred the following February between Dr.Turner and a former medical school classmate, Dr. Shonna Rees, atan American Medical Association convention in New YorkCity.

Dr. Rees: Ruth, good to see you again. Why didn't you callwhen you were in Denver? We could have had dinnertogether.

Dr. Turner: Actually, I never made it to Denver this year.My husband and kids went up to our Vail condo twice, but I gotstuck in Fort Lauderdale. I opened a new consulting practice thisAugust and haven't had any time for myself since.

Dr. Rees: I heard about it ... sick ... something ...right?

Dr. Turner: Yes, SickCo. My husband chose the name.

Dr. Rees: I thought about doing somethinglike that. Are youmaking any money? I mean, is it worth your time?

Dr. Turner: You wouldn't believe it. I started by opening abank account with $45,000, and my January bank stateemnt shows abalance of $100,000. Not bad for six months--all pureprofit.

Dr. Rees: Maybe I'll try it in Denver! Let's have breakfasttogether tomorrow and you can fill me in on the details.

Comment on Dr. Turner's statement that the dinfferencebetween the opening bank balance ($45,000) and the Januarystatement balance ($100,000) is pure profit.

blushleopard138

Does It Matter Whether Itâs Treasury Stock or Newly Issued Stock?

Clyde: I acquired this land for my business by issuing stock. I did not pay a penny. Since itâs my stock, and I decided how much to give up for the land, does that mean I get to determine the value of the land on my balance sheet?

Fredrika: You could have issued the stock to somebody else, taken the cash received, and paid for the land, right?

Clyde: I suppose I could have, but I did not.

Fredrika: The fact that you could have does imply there is some value for the stock and that it can be determined by referring to the market for that stock.

Clyde: I also bartered for some equipment. I exchanged some treasury stock for those assets. I suppose you are going to suggest that I could have reissued that treasury stock to somebody else, taken the proceeds, and purchased the equipment instead. While I could have, I did not.

Fredrika: What exactly did you expect the advantage to be of bartering with treasury stock? For that matter, why did you issue stock for the land rather than merely pay cash?

Clyde: Frankly, I thought that would allow me to set the value of both the land and the equipment. I mean, when you pay cash, that is the amount paid -â open and shut. Whereas, when you barter with goods, services, or in my case stock, donât I have some discretion then?

Fredrika: Do you believe you paid a fair price in stock?

Clyde: Certainly. I mean, I would not have given up the stock unless I thought I received fair value in exchange. Are you telling me that the identical value would be recorded in my barter exchanges as if I had given up cash instead of stock or Treasury Stock?

Required:

Does Clyde have more discretion in the recording of his bartering exchanges than he would have had by paying cash? Use the FASBâs Accounting Codification System to answer this question and briefly explain why. Provide the specific citation(s) paragraphs that support your answer by cutting and pasting them from Accounting Standards Codification. Do you think it matters whether treasury stock or newly issued stock is used?

turquoisezebra752

What do you think of the effectiveness of online marketing? Howcould the firms use online marketing channels to gain competitiveadvantages?

Please provide a response to the students discussion post:

It is no secret that the internet is the next large mediamarket. American spend 23 hours, more than a solid part time job,online, and this stat is from 2013, I would anticipate the currentstat to be even higher (Mielach). Even media traditionally consumedvia other means, such as radio, TV, news, sports are migrating tothe internet. As a football fan I can remember in 2015 when Yahoostreamed their first game, it was streamed online as opposed tobeing broadcasted by a TV network (I forget who played, but as aBroncos fan last year was a much happier time in my life). However,the internet has many advantages, not only is it more broad in itsreach (Facebook has over 1 billion accounts as of 2016), but canalso be cheaper to access. Most small businesses use the internetto advertise exclusively (MarketingProf). Advertising online can beextremely valuable, especially as the line between entertainment,advertising and pop culture are all blurred away. Facebookmarketing allows big ticket clients who wish to advertise onFacebook to earn access to a huge wealth of marketing informationon their 1 billion customers; this includes profile data, posts,friends, and most significantly, groups and subscriptions (Chang).This data allows marketers to strike with surgical precision. Theymay already be able to tell you're looking for that exact product,and when you anticipate on buying. These ads can be sneaked intothe content you interact with in such a manner that you might noteven realize you are browsing an ad. Furthermore, watching a newsbroadcast this morning, the news anchor began discussing herweekend plans, talking about having grilled Christmas dinner withher family. She casually mentioned the brand name of the grill thatshe had used, and showed an instagram photo of her, with the brandname of the grill casually, unobtrusively, yet clearly visible.This sort of marketing via social networking is a trick as old astime, the celebrity endorsement. However, by making it less obviousto the casual viewer it merely appears as an anecdote from acelebrity, and the grill brand name merely an added bonus ofinteracting with celebrities online; discovering how they live.Even more subtle, and my favorite example of a viral marketingcampaign is the following video. I recommend watching it, withoutreading more of my post if you are unfamiliar with it. If you areunfamiliar, ask yourself if you can catch the ad.

For those of you unfamiliar did you catch the ad? Turns out thisvideo is fake, and was created by CGI with the intent of marketinga brand. I honestly saw the video, and did not detect it was fake,did not realize it was an ad. It was shared "virally" on socialnetworks. My friends were advertising on a companies behalf, andentertaining me, and did not even realize it. The ad in this video,if you haven't guessed, was the logo displayed on the wing justprior to the landing, "KILLA". This advertising was extremelyeffective for building brand awareness, and no one realized how.Personally, I had no clue who Killa was, or what they sold.However, if later in my life, if I hadn't realized the marketingaspect, if I saw the brand name Killa, I would have recognized itas a sports advertiser, and probably assumed the company was largerand more established, and hence the products moresuccessful/valuable then otherwise. I was just being primed tolater be exposed to a company, predisposed to believe in theirprowess due to a viral video.