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Madden International is a large ($7 billion sales), successfulinternational pharmaceuticals firm operating in 23 countries with15 autonomous subsidiaries. The corporate office consists of fivevice presidents who oversee the operations of the subsidiaries.These five vice presidents report two executive vice presidents,who in turn report to the president of the firm.

The fifteen subsidiaries specialize by pharmaceutical type and insome cases by country. The pace of innovation in this industry isvery fast. In addition, each country has its own elaborateregulatory environment that controls new drug introduction,pricing, and distribution. Each market has its own peculiaritiesconcerning hospital drug purchases. It is an understatement to saythat Madden International operates in a very complex world thatchanges daily.

The corporate office requires each subsidiary to maintain anelaborate, detailed budget and control system. The following pointssummarize the budget and control system in each subsidiary:

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Hubert Koch
Hubert KochLv2
29 Sep 2019

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