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17 Mar 2018

EXERCISE 12-2 Dropping or Retaining a Segment L012-2] The Regal Cycle Company manufactures three types of bicycles- a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: Dirt Bikes Total Mountain Bikes Racing Bikes $300,000 $90,000 $150,000 $60,000 120,000 180,000 27,000 63,000 60,000 90,000 33,000 27,000 10,000 14,000 6,000 Sales .......... Variable manufacturing and selling expenses.... Contribution margin Fixed expenses: Advertising, traceable ......... Depreciation of special equipment ........ Salaries of product-line managers Allocated common fixed expenses". Total fixed expenses ............ Net operating income (loss) ...... 30,000 23,000 6,000 9,000 8,000 35,000 12,000 13,000 10,000 60,000 148,000 $ 32,000 18,000 46,000 $17,000 30,000 66,000 $ 24,000 12,000 36,000 $ (9,000) *Allocated on the basis of sales dollars. Management is concerned about the continued losses shown by the racing bikes and wants a rec- ommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. Required: 1. Should production and sale of the racing bikes be discontinued? Explain. Show computations to support your answer. 2. Recast the above data in a format that would be more usable to management in assessing the long-run profitability of the various product lines.

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Deanna Hettinger
Deanna HettingerLv2
19 Mar 2018

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