Your office supply business has been open for three weeks andyou are disappointed in how few sales youâve had. The store islocated on the perimeter of a new office park that is about 40%occupied. You were hoping that sales would be brisk because thenearest Office Max is at least 10 minutes away. Since you opened,many customers have stopped in to buy supplies, but at that timeyou did not carry what they needed; however, you have since orderedthe supplies these customers want and have them in stock. Whileyour prices are about 25% higher than Office Max, you figured thatsince your store is much more convenient, customer will pay more.So far this has not been the case.
Marketing brings value to customers in four primary ways. Inwhat two ways are you failing to provide that value?
a. Right product
b. Right time
c. Right price
d. Right place
Your office supply business has been open for three weeks andyou are disappointed in how few sales youâve had. The store islocated on the perimeter of a new office park that is about 40%occupied. You were hoping that sales would be brisk because thenearest Office Max is at least 10 minutes away. Since you opened,many customers have stopped in to buy supplies, but at that timeyou did not carry what they needed; however, you have since orderedthe supplies these customers want and have them in stock. Whileyour prices are about 25% higher than Office Max, you figured thatsince your store is much more convenient, customer will pay more.So far this has not been the case.
Marketing brings value to customers in four primary ways. Inwhat two ways are you failing to provide that value?
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