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Med Max buys surgical supplies from a variety of manufacturersand then resells and delivers these supplies to hundreds ofhospitals. Med Max sets its prices for all hospitals by marking upits cost of goods sold to those hospitals by 9%. For example, if ahospital buys supplies from Med Max that had cost Med Max $100 tobuy from manufacturers, Med Max would charge the hospital $109 topurchase these supplies.

For years, Med Max believed thatthe 9% markup covered its selling and administrative expenses andprovided a reasonable profit. However, in the face of decliningprofits Med Max decided to implement an activity-based costingsystem to help improve its understanding of customer profitability.The company broke its selling and administrative expenses into fiveactivities as shown below:

Activity CostPool Activity Measure Total Cost Total Activity
Customerdeliveries Number of deliveries $ 405,000 5,000 deliveries
Manual orderprocessing Number of manual orders 370,000 5,000 orders
Electronic orderprocessing Number of electronic orders 312,000 12,000 orders
Line itempicking Number of line items picked 980,000 400,000 line items
Otherorganization-sustaining costs NA 680,000
Total selling andadministrative expenses $ 2,747,000

Med Max gathered the data below for two of the many hospitalsthat it serves—City General and County General (each hospitalpurchased medical supplies that had cost Med Max $35,000 to buyfrom its manufacturers):

Activity

ActivityMeasure CityGeneral CountyGeneral
Number ofdeliveries 14 28
Number of manualorders 0 45
Number of electronicorders 12 0
Number of line itemspicked 150 260
Required:
1.

Compute the total revenue that Med Max would receive from CityGeneral and County General. (Omit the "$" sign in yourresponse.)

TotalRevenue
City General $
County General $
2.

Compute the activity rate for each activity cost pool.(Round the "Line item picking" to 2 decimal places. Omitthe "$" sign in your response.)

Activity CostPool ActivityRate
Customerdeliveries $ per delivery
Manual orderprocessing $ per manual order
Electronic orderprocessing $ per electronic order
Line itempicking $ per line item picked
3.

Compute the total activity costs that would be assigned to CityGeneral and County General. (Round yourintermediate calculations and final answers to 2 decimalplaces. Omit the "$" sign in yourresponse.)

TotalActivity Costs
City General $
County General $
4.

Compute Med Max’s customer margin for City General and CountyGeneral. (Hint: Do not overlook the $35,000 cost of goods sold thatMed Max incurred serving each hospital.) (Loss amountshould be indicated with a minus sign. Round your intermediatecalculations and final answers to 2 decimal places. Omit the "$"sign in your response.)

CustomerMargin
City General $
County General $

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Keith Leannon
Keith LeannonLv2
28 Sep 2019

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