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2-48 CVP and Financial Statements for a Mega-Brand Company
Procter & Gamble Company is a Cincinnati-based company thatproduces household products under brand names such as Gillette,Bounty, Crest, Folgers, and Tide. The company’s 2006 incomestatement
showed the following (in millions):

Net sales $68,222
Costs of products sold 33,125
Selling, general, and administrative expense 21,848
Operating income $13,249

Suppose that the cost of products sold is the only variable cost;selling, general, and administrative expenses are fixed withrespect to sales.
Assume that Procter & Gamble had a 10% increase in sales in2007 and that there was no change in costs except for increasesassociated with the higher volume of sales. Compute the predicted2007 operating income for Procter & Gamble and its percentageincrease.
Explain why the percentage increase in income differs from thepercentage increase in sales.

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Jarrod Robel
Jarrod RobelLv2
28 Sep 2019

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