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What is segmented information, and how do companies determinesegments? What are three advantages and three disadvantages ofsegmented financial data? Give your opinion on whether or not theadvantages outweigh the disadvantages. Outline the manner in whichVerizon segments its financial data. Suggest key actions thatVerizon’s management can take in order to improve the company’ssegmented financial data.

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Trinidad Tremblay
Trinidad TremblayLv2
28 Sep 2019

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Assignment 2: You Are an InvestmentAnalyst
Due Week 10 and worth 250 points

As the CFO of your corporation, you are in charge of preparing andanalyzing financial statements that will be presented to potentialinvestors and creditors. However, before you can present thefinancial statements to investors and creditors, you need toprepare the financial statements with supporting analysis. Selectone (1) pair of the following companies to conduct your financialstatement analysis.

Pepsi versus Coca Cola, or

Amazon versus eBay

Target versus Walmart

Nike versus Reebok

Write a six to eight (6-8) page paper in which you:

1) Analyze each company’s history, product / services, majorcustomers, major suppliers, and leadership, and provide a synopsisof each company.

2) Identify three (3) profitability ratios that creditors may beinterested in. Calculate the ratio for each company, and prepare areport to summarize your findings on the financial health of eachcompany. Also, recommend to management the manner in which they canimprove each of the three (3) ratios identified.

3) Summarize at least two (2) news events (this may includemergers, acquisitions, or political issues) that occurred from 2012to the present day, and analyze the impact that these events had oneach company’s financial statements. Indicate the primary way inwhich the merger, acquisition or political issues influencepotential investors’ and creditors’ perception of bothcompanies.

4) Analyze each company’s income statement over the past two (2)years, and determine which company outperformed the other. Suggesta way in which the lagging company can improve its income. Supportyour suggestion with a specific analysis.

5) Analyze each company’s balance sheet. Prepare a verticalanalysis for each company, interpret the results, and write afinancial report. Also, suggest the manner in which the companythat is not performing well can improve its balance sheet in orderfor it to be attractive to potential investors.

6) Use at least four (4) quality academic resources in thisassignment. Note: Wikipedia and other Websites donot qualify as academic resources. PLEASE INCLUDE THE WEBSITES USEDFOR INFORMATION.

The following statements relate to general principles or terms used in the audit of financial statements. Identify at least two errors from each of the following statements (a)-(e) and explain why these are errors and suggest corrections.

(a) Audit objective (4 marks)

The objective of an audit of financial statements is for auditors to make sure the financial statements give a true and correct view in all respects in accordance with an identified financial reporting framework and to ensure that they detect all fraud that may have taken place.

(b) HKSA (4 marks)

The Hong Kong Standards on Auditing specify exactly the necessary audit procedures that auditors should perform. For all private and listed companies, the Financial Reporting Council is responsible for investigating all deviations from the Hong Kong Standards on Auditing.

(c) Terms of engagement (4 marks)

Auditors and their clients should agree on the terms of the engagement, which can be recorded either in the management representation letter or other suitable form of verbal contract. This letter is required to be reissued before the start of every audit, regardless of whether there are any changes to the terms.

(d) Audit opinion (4 marks)

The auditor was unable to attend and observe the inventory count of the company’s subsidiary in Bangkok due to the recent riots over the current government. The inventory in Bangkok accounts for 80% of the group’s total inventory. lnventory is a significant amount within current assets but is not considered significant in respect of total assets. The auditor decided the most appropriate audit opinion is an adverse opinion.

(e) Audit documentation (4 marks)

Since the client paid for the audit, the audit working papers are the property of the audit client and they can be used as substitutes for the company's accounting records in case the company’s accounting records are destroyed in a fire.

Company name: ikeGPS Group Ltd

Discussion

Profitability

Introduce why it is important to assessprofitability

Outline the basic ratios used to assess profitability, andprovide an analysis of your selected company’sprofitability

Refer to the appendix where you have calculated or obtainedthe relevant profitability ratios, and your graph.

You could show the graph in the main body of the reportrather than the appendix if you like – however, if you have thegraph in the main body, you do need to discuss it!

Briefly comment on the trends shown by the ratios, and inthe graph

Conclude as to whether or not this company isprofitable

300 – 350 WORDS

Liquidity

Introduce why it is important to assess liquidity

Outline the basic ratios used to assess liquidity, andprovide an analysis of your company’s liquidity position relativeto the previous year

Refer to the appendix where you have calculated or obtainedthe relevant liquidity ratios

Conclude as to whether or not this company is demonstratinggood liquidity

300 – 350 WORDS

Financial Structure

Introduce why it is important to assess financial structure(or gearing)

Outline the basic ratios used to assess financial structure,and provide an analysis of your company’s financial structurerelative to the previous year

Refer to the appendix where you have calculated or obtainedthe relevant financial structure ratios

Conclude as to whether or not the company shows a strongfinancial structure

300 – 350 WORDS

Future plans and Investor informationFuturePlansDiscuss what plans the company has announced to thepublic, and how these have impacted on the share price. Thisinformation can be found from a variety of sources:

Annual report

NZX company research

Newspaper article (preferably recent articles)

Investor Information

Introduce why it is important to assess investorinformation

Outline the basic ratios used to assess investorinformation, and provide an analysis of the trends shown in ‘shareprice performance’ graph

Refer to the appendix where you have calculated or obtainedthe relevant ratios, plus graph

Alternatively, the graph can be displayed in the main bodyof the report

Conclude as to whether or not this company would be a goodinvestment

You must include a discussion on income vs growth

300 – 350 WORDS

Conclusions & Recommendation

Pull together the main points made from each part of thediscussion

Conclusion should not have any new information

Make a recommendation to the prospective investor

You can recommend to buy shares, or not to buy shares in thecompany being investigated

Recommendation must clearly flow from the discussion andconclusions

200 – 250 WORDS

(Use NZX website, from its financial profile, we could get thischart for 4 years.)

Annual report from NZX website, is used to analysis thiscompany.

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