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Sarasota produces a premium label apple juice to wholesalers ata current price of $8.50 per 4-litre container. Costs for a recentmonth, in which 100,000.00 4-litre containers were produced andsold were:

Variable Fixed
Materials $ 23,000 $ 0
Labour 20,000 39,000
Factory overhead 11,000 88,000
Selling and administration

10,000

105,000

Total

$

64,000

$

232,000

Sarasota’ customers are loyal. Recently, a 10% increase inwholesale price resulted in only a 10% decrease in the number oflitres sold.

Calculate the price elasticity of demand

Elasticity $_______________

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Trinidad Tremblay
Trinidad TremblayLv2
28 Sep 2019

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