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Hearth Manufacturing Company produces two models of wood burning stoves, Cozy Kitchen and All-House. Presented is sales information for 2012.

Cozy Kitchen All-House Total
Units manufactured and sold 1,000 1,500 2,500
Sales revenue $300,000 $750,000 $1,050,000
Variable costs (200,000) (450,000) (650,000)
Contrribution margin $100,000 $300,000 400,000
Fixed costs (240,000)
Before-tax profits 160,000
Income taxes (40%) (64,000)
After-tax profit $96,000

a) Determine the current break-even point in sales dollars.

b) With the current product mix and break-even point, determine the average contribution margin and unit sales.

c) Sales representatives believe that total unit sales will increase to 3,000 units, with the sales mix likely shifting to 80% Cozy Kitchen and 20% All House over the next few years. Evaluate the desirability of this projection.

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Lelia Lubowitz
Lelia LubowitzLv2
28 Sep 2019

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