BUS 130 Lecture Notes - Lecture 1: Automotive Industry, Pest Analysis, Infographic
Document Summary
Table of contents: introduction, executive summary, background information, foreign trade in germany, automotive industry in germany, country attractiveness analysis, macro-level analysis. Porter"s theory of national competitive advantage: recommendations and rationale regarding country & industry attractiveness, appendix, appendix a, references. This report aims to assess the attractiveness of both germany and the expansive german automotive manufacturing industries. To do so, the paper will take the perspective of an international business considering investing in germany and will duly report on its stance and current status on foreign trade. Subsequently, the paper will proceed to extensively conduct both a macro-level and industry-level analysis on both germany and its automotive manufacturing market through the use of various frameworks that will be aptly introduced. These relevant frameworks will help gain an understanding of not only germany"s macro-level attraction, but also help rationalize its micro-level allure in the form of its automotive industry.
