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ECOL20003 Lecture Notes - Group Dynamics

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School
University of Melbourne
Department
Ecology and Environmental Biology
Course
ECOL20003
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Document Summary

This theme summary it topic in (a,b,c,d)word headings. The primary objective of this theme is to build the basic vocabulary and concepts of business buying behavior that will help you to apply this knowledge in the real-life scenario: business markets: In business markets, we sell products and services to other organizations rather than directly to the consumer also known as business-to-business market (b2b). In business markets a wide range of products exist they are: simple products (coffee, furniture, mobiles) complex products (aircraft, computer systems, surgical instruments etc. Major companies in this field include manufacturers, service providing companies and government institutes: business buyer behavior: It is the intent and behavior of the organizations to purchase the products for their use or resell to the other organizations. They might be the products or services that can be use in the production of other products or services: role of wholesaler and retailers:

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Related Questions

Which of the following is true of consumer markets?

A) They deal with products or services that are meant for personal use.

B) They do not sell goods that are sold in the business markets.

C) They exceed business markets by size in most countries.

D) They focus primarily on facilitating an organization's operations.

Which term is used when a company markets goods and services from one organization to​ another?
 
A. Idea marketing.
B. Not-for-profit marketing.
C. Business-to-business marketing.
D. Place marketing.
E. E-commerce. 

Business to business markets:

1.) Customers in the B2B market are relatively flow

2.) Business customers are relatively large

3.) B2B markets tend to be geographically concentrated

4.) Business buyers are generally more rational and less emotional than ultimate consumers

5.) B2B sales tend to be direct, but not always

6.) Whereas consumer promotions are based more on advertising, B2B sales are based on personal selling.