MKT 100 Chapter Notes -First Choice Haircutters, Ellen Degeneres, Storebrand

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Nukhet Taylor

Document Summary

The simplest marketing channel consists of two parties, a producer, and a consumer: eg. First choice haircutters: no one else owns, handles, or remarkets the haircut to you before you get it, however, many other products and services pass through multiple companies before they get to you. Intermediaries also create efficiencies by streamlining the number of transactions a company must make, each of which takes time and costs money to conduct. Changes in technology, production techniques, and your customer"s needs mean you have to continually reevaluate your marketing channels and the channel partners you ally yourself with. In addition to making changes to its products and services or introducing new ones, creating, and maintaining a sustainable competitive advantage, a company must therefore monitor changes in distribution methods. Supply chain: companies that figure into any part of the process of producing, promoting, and delivering an offer to its user.