MKT 100 Chapter Notes - Chapter 6 and 7: Intangibility, Service Design, Service Provider

Which of the following correctly defines a​ product?

A. Products include tangible objects and services but not events or people.
B. A product is not a part of the overall market offering.
C. Products are only tangible objects offered to a market to satisfy a want or need.
D. Products have two levels dash- the actual product and the augmented product.
E. A product is anything offered to a market that might satisfy a need or want.

One product strategy used by retailers to differentiate themselves from competitors is
a. the use of private label brands
b. JIT product delivery
c. discount pricing
d. offering brand name merchandise
e. removing brand labels from their merchandise offerings

Branding provides a way for a firm to differentiate its product offerings from those of its _____.