MKT 100 Chapter Notes -Swot Analysis, Apple Watch, Mega Brands

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6 Jan 2023

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Internal environment: opportunities, external environment, threats, external environment. How do you address/compensate for the weakness in the decision to be made. Objectives: organizations want to accomplish the end results they want to achieve in a given time frame: should be specific, measurable, achievable, realistic, and timely, smart, eg. To increase sales by 2% by the end of the year. Help guide and motivate a company"s employees and give its managers reference points for evaluating the company"s marketing actions. Company"s marketing objectives should be consistent with the company"s objectives at other levels, such as the corporate level and business level: eg. Pepsico to increase by 4 percent the market share of gatorade by the end of the year . Strategies: means to the ends, the game plan, or what a company is going to do to achieve its objectives. Successful strategies help organizations establish and maintain a competitive advantage that competitors cannot imitate easily.

Related Questions

Which of the following statements is true about business intelligence?

1) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.

2) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.

3) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

4) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.

5) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint-stock company.

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List some of the demographic trends of interest to marketers in the Pakistan and discuss whether these trends pose opportunities or threats for marketers?

periwinklecheetah6

A: Make a list of 5 internal data (specific data points such as “first name” and “sales per day”) that the following companies would have in their database: Amazon.ca, Pharmaprix, and Concordia University. (different ones for each. They should not be ordinary ones, i.e. first name and last name!).

B: For each one, write a brief logic that why you think it could be a useful one. i.e. for birth date, you can say they might use it to congrats and provide coupons.

Hint: Name and sales per day are the two examples of distinct information, which a company might have in its internal database. Another piece of information might be, for example, email address, gender, price trends, and so on. I am asking for a list containing 5 of such information - not real or mock examples: i.e. John, $20, etc - for each of the four companies. This information could be stored by different methods, i.e. when you sign up or purchase products from Amazon, you provide Amazon several different kinds of information. The same might be once you want to pick up your prescribed medicine from the Pharmaprix. The goal of this assignment is to think of different types of information a company has.

Attention to these points are required:
1. These companies are not the same in nature (so not all information that they have is the same)
2. There are different methods that a company acquires the data (so not all information that it has should look the same, i.e. all are not demographic-based information).
3. If a consumer walks into a Pharmaprix store and makes a cash purchase, that the company collects no data about that person at all—but that they do have data about the item purchased.
4. More importantly, the internal data is not about just customers! It could be about the inventory, cash flow, customer satisfaction, and so on! So the list should consist of a piece of information from any of the following departments (not all from the same source): marketing department, customer service department, accounting department, operation reports, sales force, and marketing channels.

wondergeek777

MKT 100 Chapter Notes -Swot Analysis, Apple Watch, Mega Brands

MKT 100 Full Course Notes

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