SOC 124 Lecture Notes - High Tech, Public Health, Social Inequality
Document Summary
Functionalist perspective: functionalist examine the structural relationship between the media and other social institutions. The market model of the media is based on the ability of a network to deliver audiences to these advertisers. In the united states, media organizations are likely to be part of large conglomerates where profit-making is the most important goal. The media, according to conflict theorist, can only be for understood when we learn who controls them: one of the clearest, and some say most problematic, trends in the media is increasing consolidation of ownership. The corporate media play a major role in managing consumer demand, produces messages that support corporate capitalism, and creating a sense of political events and social issues. In 2002, media scholar mark crispin miller reported on the 10 new multimedia conglomerates controlling the media 4 of them, disney, aol time warner, viacom, and. Feminist perspective: feminist theorists attempt to understand how the media represent and devalue women and minorities.
