FOUNDATION OF COMPUTER SCIENCE Chapter Notes - Chapter 3: Baby Boomers, Subculture, Market Segmentation
26 Aug 2022
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Part-a: meaning of culture: (oyserman, 2017)culture refers to the ways of life of the people in a particular society. This includes the values, norms, mores, taboos, ideas, attitudes, etc. Through the components of culture, one can state that culture defined the accepted patterns of behavior in a particular society. It raises awareness among the people as to how to behave in particular situations and places. Culture is not something that exists only for a limited period of time, on the contrary, it is passed on from one generation to another. In every society, culture plays a huge role as it lays a clear impact on the lives of the people. 1. 1 culture is the sum total of learned beliefs, values, customs serve to regulate the consumer behavior of members of a particular society schiffman. In a single society, there can be many different cultures based on ethnic groups, religious groups, etc.
