MKT 100 Chapter Notes - Chapter chapter 4: Royal Irish Academy, Observational Error, Sampling Error
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MKT 100 Full Course Notes
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Week 4: marketing research (character 5, principles of marketing) Learning outcomes: the role of marketing research, what are the steps in the marketing research process, types of research and their sequence, the impact of technology on marketing research, describe when to conduct marketing research. Definition: gathering information about the customer, their needs, and the marketplace. Lets see some example when companies did not research the customer need well enough. Marketing research brings clarity to unknown aspects of the marketplace. To better understand the connections between marketing actions and consumer needs. Secondary: existing data sets from other sources or from the company. Primary data: we collect the data ourselves for our problems. But all depends on our research objective/question. What is the impact on sales if. Predicting the results of a marketing decision. What is the impact on sales of. The marketing research process: step 1: identify the problem. It needs to be specific enough to be measurable.
