SMG MK 323 Lecture Notes - Lecture 3: Social Media Marketing, Social Network, Flickr
Document Summary
Social media = online and mobile technologies that distribute content to facilitate interpersonal interactions. Give them opportunity to engage with their social network. Firms actively use social networks to communicate deals that are likely to excite consumers. To excite consumers, offers must be relevant to its targeted customer. Relevancy can be achieved by providing personalized offers which are determined through insights and information obtained from crm or loyalty programs. Some offers are brought through location-based software. Social media marketing must have a clear call to actions to draw customers through their computers, tablets, and mobile devices into online and retail stores. Marketers have golden opportunities to educate them about its value proposition and communicate the offered benefits. 3. 3 experience the product or service (4 e"s) Youtube"s most useful contribution is the vivid information it provides about a firm"s goods and services, how they work, how to use them, and where they can be obtained.
