ANTH 23 Lecture Notes - Telephone Numbers In The United Kingdom, Joe Posnanski, Transact
Document Summary
User research provides valuable insight for crypto exchange platform. China and now operate on a global level. The client approached us with the request to facilitate a moderated usability evaluation for their localised english website. The global digital asset exchange offers an international platform for financial trade investments. In addition, their site was benchmarked against two competitor products. The focus of the study was on the two most significant journeys (and biggest potential barriers) for new customers: to sign up to the platform and to make a first deposit. Their aim was to get an understanding of. European customers" perceptions of these platforms and their real-life experience as a new potential customer. The project organisation involved recruiting 10 participants with crypto trading experience. The sessions were conducted remotely by one of our senior accredited practitioners. We provided picture in picture videos of each research session to the client in addition to our report.
