COMM 220 Lecture Notes - Lecture 10: Social Comparison Theory

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The self is an ever-changing system of perspectives that is formed and sustained in communication with others and ourselves. Material- possessions, give you a sense of identity (ex, wedding ring, gizmo) Social/presenting/public the self you put out there, what interacts with others. Spiritual/perceived/private how you are in your own space, interactions with your mind. When our expectations about an event help to influence the outcome. Can be self imposed or other imposed (brought on by others) We get an understanding of who we are based on how others treat us. Generalized other (views of society & our social communities. This is a process of seeing yourself through the eyes of others. We get an understanding of who we are based on how we compare ourselves with others. We look to our reference groups to answer two major questions. Am i similar or different? am i superior or inferior? .

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