MKTG 3104 Lecture Notes - Lecture 1: Reddit, Scenography
Document Summary
American idol changed tv able to choose who you want to see next by voting, interacting created a conversation, created engagement changed the whole realm of communication strategies engagement, conversation, choice. The brand belongs to the people it serves. Communication strategy: a holistic planning approach to engaging a brand"s audience to ensure great effectiveness. With the internet, people were able to talk about brands and tell them why they like or don"t like them. Message isn"t just message anymore idea not just the words you send out, but how you do it, which channel you use, etc. Integration how your channels work together (facebook, twitter, instagram, youtube) Measurement and optimization now we can measure anything and everything. Ramen noodle soup rap video get in touch with the people who made the video and ask if they want to be apart of the campaign, ask more people to create more videos, etc.
