MKT-450 Lecture 10: Segment Sizes and Growth Rates, Buying Criteria By Segment, Traditional Segment Buying Criteria (Round 0),
15 Mar 2018
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Document Summary
At the beginning of the simulation, traditional and low end sell more units than the high technology segments, high end, performance and size. Page 10 of the capstone courier, the market segment report, displays total industry sales. Each market segment grows at a different rate. Table 4 lists the beginning segment growth rates for your industry. The growth rates might change from year to year. Check the segment analysis reports in the capstone courier each round for the upcoming year"s growth rates. Table 4: industry conditions beginning segment growth rates: buying criteria by segment. These are your products and the primary segments they sell into at the beginning of the simulation. These can change according to your decisions and as the simulation evolves. The buying criteria for each segment, in order of importance, are displayed below. See chapter 3 of the team member guide for explanations of positioning, age, price and mtbf scores: price, age, mtbf (reliability, positioning.
