COM-383 Lecture 16: Writing for Advertising Tips N Tricks Vol 1

• School: University of Tampa
• Department: Communication
• Course: COM-383
• Professor: William Clark

Document Summary

All of the copywriting and advertising greats know the value of research ! Stuff your mind with information so you have plenty to work with ! Research is the infallible cure for writer"s block! Father 7x more interesting information than you could possibly use! The more information you have, the more possibilities you can play with ! Do your research and then do it again, and again, and again, and nally do it one more time! Would not recommend doing less than 3x ! Your second or third time around you pull more information out ! Tope - a gurative or metaphorical use of a word or expressions ! It is a wiki that is all about popular culture! This will help making a story ! It is great to call of action, motivate people with a story ! Book: how to read literature like a professor by thomas c. foster!