MKT 3340 Lecture Notes - Lecture 16: Customer Relationship Management, Google Scholar, Database Marketing

• School: UT-Dallas
• Department: Marketing Management
• Course: MKT 3340
• Professor: Prasad Ashutosh

Document Summary

Word association: first word that comes to your mind. Give a cartoon a balloon sentence bubble and let them finish the rest. Participants asked to play as a third person. Describe how they would act in a certain situation. Benefit: how you would sell your research to the bank: speaking to group of managers and why should they buy the research from you. Ch 5: information types and sources: secondary data and standardized information. Primary data info that is developed or gathered by the researcher specifically for the research project at hand. Secondary data gathered by someone other than researcher and/or for some other purpose than the research project at hand: secondarydata. com, google scholar. Internal secondary data: collected within the firm, database marketing is the process of building, maintain and using customer (internal) and other (internal) databases (products, suppliers, resellers) to contact, transact and build customer relationships. Internal databases consists of info gathered by a company.