KIN 312M Lecture Notes - Lecture 12: Roller Derby, Social Capital
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Day 12 19/10/16: Ch 6 Community Development more
Sport Can prove value to a community (no matter where)
● Sport provides a platform for delivering services
● Those services help develop social skills and social networks
● These skills and networks can be leveraged to support disadvantaged groups or to
address social issues
Sport as mechanisms for Community Development
● 4 Approaches
1. Top Down: Organized and developed outside the community and then dropped
into place (EX: NFL play 60)
2. Bottom Up: Conceived, organized, and delivered from within community (EX:
Boneshaker - Austin developed for Austin community)
3. Sport-Plus: Sport delivery is the main goal; additional benefits secondary (EX:
little league)
4. Plus-Sport: Development outcomes primary goal; sport is ‘hook’ or get people
there (EX: Midnight Basketball, runs at night when crime/poor behavior would
happen but gets them to play basketball then)
● When successfully executed sport can provide desirable community development
outcomes
○ Social Capital: access to social resources through network
○ Identity / Citizenship: Take pride in being part of a community
○ Social Inclusion: Integration and calculating newcomers
● Ex: roller derby clip
Sport may harm communities if not managed well
● Negative use of social capital reduces opportunities for other who may be more
deserving (EX: not on the travel team so you won't get the same level of social capital)
● Intense rivalries divide neighborhood with a community
● Club or membership exclude certain community members and even structurally
(genders, races, socioeconomic status) (EX: country club style)
Sport is not inherently good or bad, but how its management/impanate can lead to a range of
positive or negative social and community outcomes SPORT IS NEUTRAL
Case Study - I 9 Sports
● Program Assessment: assessed the shortcomings of the competitors in the market and
created a different blueprint for the criteria that should be used to develop a youth sports
program (Ex: skill not winning based)
○ Thus tailor the design to be different and have different outcomes
○ serves different market or meets needs that are not otherwise met
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Document Summary
Day 12 19/10/16: ch 6 community development more. Sport can prove value to a community (no matter where) Sport provides a platform for delivering services. Those services help develop social skills and social networks. These skills and networks can be leveraged to support disadvantaged groups or to address social issues. 4 approaches: top down: organized and developed outside the community and then dropped into place (ex: nfl play 60, bottom up: conceived, organized, and delivered from within community (ex: When successfully executed sport can provide desirable community development outcomes. Social capital: access to social resources through network. Identity / citizenship: take pride in being part of a community. Sport may harm communities if not managed well. Negative use of social capital reduces opportunities for other who may be more deserving (ex: not on the travel team so you won"t get the same level of social capital)