MGMT 300 Lecture 30: Influence Video Lecture

• School: University of San Diego
• Department: Management
• Course: MGMT 300
• Professor: Craig Barkacs

Document Summary

Compliance : do what you say, but doesn"t buy in. Someone is always trying to persuade us to do something. Liking is a major principle of successful influence. Agents can be more effective influencers when they tap into the power of incidental similarity. Perceived similarity makes a huge difference - doubling of giving. Tactics that make your boss like you may be more important than tactics that demonstrate your. Influence to conform to a crowd opinion. When you find yourself convinced by someone, stop and think!