MUIN 372x Lecture 2: MUIN372ax Class 02
Document Summary
3: distribution to go beyond their friends/fans to make big income. 45% of all music money is by cds. Why do record companies sign new artists? they are a business-->need to make money. What does it cost to run a label? building lease, utilities, employee salaries/benefits, business insurance recording, marketing, manufacturing, distribution, returns, advances, royalties, unions, legal/lawsuits. Primary way labels make 18819 = selling records itunes = #1 seller today market share was 40% of all sales (amazon only has 15%) remainder (45%) still comes from walmart, target, best buy distribute retail cds to clarify: free or shared =/= sales streamingand =/= sales Youtube views, likes, illegal downloads don"t count as sales Technology has driven every change and law in the business.
