CTCS 191 Lecture Notes - Lecture 3: Untraceable, Manny Pacquiao, Video On Demand
19 Apr 2016
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Audiences are in fact intangible entities that must be conjured into existence so that the industry is able to function. Made up but nonetheless necessary for an industry to function a certain way. General grouping of those that engage with media texts. Putting a value on that audience to set advertising rates o o. Want to make a new kind of show. You don"t know yet who your audience will be. Passive - tv reproduces/mirrors dominant ways of thinking in society ideological. Passivity vs. activity [escape vs. passion] o o o o. Being immobile doesn"t necessarily mean you are passive o. Active - in making their meanings and interpretations. Debate about who and how many watch streaming shows. Fox: debuts jan 2015 - after a month - top series on tv o o. Soap opera, family drama, music (cross promote with american idol) o. Af-am and lgbt communities with storylines and characters o.
