COMM 302 Lecture Notes - Lecture 14: Shutter Speed, Iconicity, Indexicality
Document Summary
Chapter 14: visual persuasion: visual persuasion: too often overlooked a. Traditionally, the study of persuasion has focused upon the persuasive impact of words c d. Images can be selective. (they can emphasize; they can de-emphasize) e an image can violate reality and make something look real even though it isn"t. Iconicity: they resemble the things they represent and stand for an idea or concept. Indexicality: images can document that something happened (footprints on the moon) Images can lie (stage media events, paid demonstrators) c. Syntactic indeterminancy (don"t look for logic in images) Pictures can"t communicate precise relationships (before and after photos) Iii) art as persuasion a art invokes ideas or emotions, stirring the public opinion (picasso"s guernica) Architecture: buildings, monuments and statues symbolize power, authority, & greatness c art is used by social activists to bring awareness to social/political issues d movies are known for exporting western values, pop culture & model behavior.
