PSYC 170 Lecture Notes - Lecture 2: Human Nature, Stanley Milgram, Normative Social Influence
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Line test: self estimate minus actual = 16 18 = 2, group estimate minus actual = 20 18 = 2, in general, relying on other people as a source of information is a good thing. Conformity: change in behavior due to presence of others. Informational social influence (other people can give you valuable information that you don"t have) No clear answer = easy to influence people. Sherif (1936): autokinetic effect completely dark room and light shines on wall, it appears to move, even though it"s really your eye moving. Ex: art expert reverses views on abstract art makes people believe there are things in the painting (boats) that aren"t actually there, just because they view him as an expert and the art is abstract. Solomon asch designed an experiment where the answer is clear, thought people wouldn"t show conformity, but they did! (1952) which of the comparison lines was the same as the test lines: did it in a group.