MGMT 249 Lecture Notes - Lecture 3: Work Unit, Open Architecture
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What"s spe(cid:272)ial a(cid:271)out virtual: vi(cid:396)tual (cid:272)o(cid:373)pa(cid:374)ies" (cid:272)o(cid:373)petiti(cid:448)e ad(cid:448)a(cid:374)tage: i(cid:374)(cid:272)e(cid:374)ti(cid:448)es a(cid:374)d responsiveness. The kind of information they have to share requires (cid:272)oo(cid:396)di(cid:374)atio(cid:374) (cid:449)ithi(cid:374) the e(cid:374)ti(cid:396)e p(cid:396)odu(cid:272)tio(cid:374) s(cid:455)ste(cid:373). If (cid:455)ou"(cid:396)e u(cid:374)affiliated, (cid:455)ou ha(cid:448)e incentive to undercut each other so that you can benefit from the largest cut of the pie. There is incentive to hold back information if you have anything to gain. They need time to absorb new findings, see the results of early experiments, and internalize customer feedback. It"s ha(cid:396)d to (cid:272)oo(cid:396)di(cid:374)ate s(cid:455)ste(cid:373) i(cid:374)(cid:374)o(cid:448)atio(cid:374) (cid:449)he(cid:374) i(cid:374)dust(cid:396)(cid:455) sta(cid:374)da(cid:396)ds do (cid:374)ot e(cid:454)ist. In terms of size and scope, and integrated company may be able to advance a new standard by adopting a new technology. Scale, integration, and market leadership will be needed to establish and advance industry standards. Ope(cid:374) architecture meant anyone could imitate it in time, and ibm lost its competitive advantage. Ibm tried to i(cid:374)(cid:374)o(cid:448)ate to gai(cid:374) its (cid:272)o(cid:373)petiti(cid:448)e edge, (cid:271)ut it (cid:272)ould(cid:374)"t (cid:272)oo(cid:396)di(cid:374)ate (cid:449)ell e(cid:374)ough.
