LGST 240 Lecture Notes - Lecture 10: Overjustification Effect, Introjection, Fitocracy
10 Dec 2015
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Potential for abuse or manipulation: we shouldn"t try to get people addicted to our products. Monkey"s dopamine response came out when the tone played, not when they drank the juice. The monkeys figured out the pattern: we try to figure out trends and patterns, the dopamine system is based on when we expect rewards to happen. Overemphasis on status o i. e. united"s mileageplus status- if you have this status, you get special services: status doesn"t motivate everyone at every time. Cognitivism- expects that you open the black box to figure out what"s going on inside the head/motivation. We must distinguish between different kinds of motivations and rewards. Intrinsic motivation- you do something because you want to. You find the task exciting, engaging, just by doing it i. e. i love my job so much i"d do it for free o: sources vary.
