COMM 125 Lecture Notes - Lecture 2: Interpersonal Communication, Mass Media, Military Order Of Saint James Of The Sword

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Narcotizing dysfunction is concernig because is it undermines real participation. This reading emphasized the importance of the form/medium through which we get a message. This emphasizes importance of form through which we get a message. What we get through tv is absurd and nonsensival, not as rigorous as a newspaper or magazine. By virtue of being on tv debate lost its seriousness - became about appearance. When we see things the nature of the medium gives certain cues of people that we wouldn"t get in a newspaper or magazine -- -will have an effect. When we are watching tv or any motion picture there are 3 things that matter: Bigger screens have a dif effect than small. If theres motion in the picture were seeing, if something is moving within the frame its bound to attract our attention more and lead to more emotional arrousal. Element of surprise comes through motion - important in terms of grabbing our attention.

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