JMC 1100 Lecture Notes - Lecture 21: News, Textuality

• School: University of Iowa
• Department: Journalism & Mass Communication
• Course: JMC 1100
• Professor: Young Rachel

Document Summary

With adoption of any new medium, public concern about negative effects. Tendency for youth to be constantly connected through technology. Media have a common set of features or attributes. Differences in media can be discussed in terms of differences in attributes. The mix of attributes approach allows us to compare media based on whether attributes of those media are the same or different. Interactivity: the extent to which a person can interact with the medium- how active are users, low interactivity, high interactivity. Structure: how content within the medium is organized, linear, non linear. Control: the extent to which you can easily change the pace, order, and amount of content presented to you, lower control, higher control. Channel: whether information is presented visually, acoustically, or bother. Textuality: the amount of information that is presented in text form, low text, high text, mixed. Content: the actual topics covered by the media.