JMC 1100 Lecture Notes - Lecture 12: Mass Media, Nonverbal Communication, Dizziness

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Media effects on our attitudes and behaviors regarding: A relatively brief state of arousal that is valenced positively or negatively. Physiological arousal responsible for the intensity of the emotion. Our cognitive processing of that arousal is responsible for the labeling of the feeling. Because they are instinctual, they help us evaluate situations quickly. Feelings help us understand what is right and wrong. We primarily learn emotional cues through non-verbal communication with our social groups. To a lesser extent we rely on tone of voice, and the actual words said to us. Almost every animal on the planet is born with five types of emotions: These emotions represent the physiological response to situations. We also experience social or secondary emotions. May be caused directly by primary emotions, or may come from blending emotions. Primary and secondary emotions help us organize ourselves within our social groups. We seek approval, and learn how to behave around others based on our interactions.

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