JMC 1100 Lecture Notes - Lecture 13: Netflix
4 Oct 2017
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Persuasion ii: what makes an effective persuasive message. Media journal due friday, october 6 @1:30 pm. 2nd exam thursday, october 12 (chapt 4,8,9) reading agenda setting & gatekeeping readings, lecture and discussion notes. Occurs when people : are not motivated to process the message, are not paying close attention, may not realize a message is trying to persuade them. They do not scrutinize the message carefully but make judgment based on cues, such as: authority, attractiveness, humor. If persuasion occurs, it"s less long-lasting and less resistant to change. More likely with content designed to entertain rather than inform. 6 principles of persuasion (science persuasion video @ youtube) Decades of research on why people comply with requests. Reciprocity obligation to give when you receive. Scarcity people want more of those things there are less of. Consistency & commitment - looking for, and asking for commitments that can be made.
