COMM 1174 Lecture Notes - Lecture 10: Denotation, Connotation
22 May 2018
School
Department
Course
Professor
Steve
Notes 1-27
1st paper assignment up. Due February 12th
I. Assignment Paper 1 (the critical process and magazine ads)
a. GET TURN IT IN
b. Double spaced.
c. Include description chart
d. Description
i. As much as possible. Color, people, framing, words, etc
ii. This page does not count in 3 page limit
iii. Name the ads you analyzing in the paper
e. analysis do categories of comparison
i. Understand how they are differently constructed for men and for women
ii. Make an argument
f. Interpretation:
g. Evaluation
h. Engagement: would you ever consider writing to a media organization?
Lecture:
Reality: socially constructed. Reality is produced by society. Social constructivism.
Social constrctivism:
Depending upon language and culture of which you live, you might see one type of snow in one
picture, or 40 different.
A. Semiotics-A theory of signs
a. Culture is a colletion of signs
i. Words, objects, images that stand
B. Levels of analysis
a. Denotation vs connotation
i. For still images
b. Denotation: sign=significier+signified. Letter of recognition
i. Signifier=word, image, etc (cat)
ii. Signified=mental concept (our mental image of what a cat looks like)
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