COMM 1130 Lecture Notes - Lecture 1: Triangle Of Reference

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Definition of rhetoric: greek legacies: people, meaning, deliberation, as an object, as symbolic action, e(cid:454). (cid:862)raisi(cid:374)g the roof(cid:863) = (cid:272)ele(cid:271)ratio(cid:374), part(cid:455) ti(cid:373)e. Where do meanings come from: context of use circumstances, rhetorical situation, context of interaction interinanimation of words (choice, order, connotation, placement, voice, imagery) What is a symbol: an arbitrary or conventional sign that stands in for something else (meaning) Semiotic triangle: object concept symbol. Symbolic action: (cid:862) (cid:455)(cid:373)(cid:271)oli(cid:272) a(cid:272)tio(cid:374) is e(cid:454)pressi(cid:448)e hu(cid:373)a(cid:374) a(cid:272)tio(cid:374), the rhetori(cid:272)al (cid:373)o(cid:271)ilizatio(cid:374) of s(cid:455)(cid:373)(cid:271)ols to a(cid:272)t i(cid:374) the (cid:449)orld(cid:863) (cid:894)7(cid:895, e(cid:454). stop sig(cid:374), (cid:862)i do(cid:863) (cid:894)(cid:373)arriage(cid:895)

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