PSYC 288 Lecture Notes - Lecture 12: Asteroid Family, Lincoln Navigator
Document Summary
Effort justification- increase liking after have worked hard to attain. Effort +free choice= dissonance: like fraternity initiations. Festi(cid:374)ge(cid:396): (cid:862)(cid:449)e (cid:272)o(cid:373)e to lo(cid:448)e the thi(cid:374)gs (cid:449)e suffe(cid:396) fo(cid:396)(cid:863) Example: arson and mills (1959: college women volunteered to join a group on psychology of sex and had to do a (cid:862)(cid:396)eadi(cid:374)g test(cid:863) aloud i(cid:374) o(cid:396)de(cid:396) to joi(cid:374). There was a mild group where they had to say things like prostitute and virgin and the severe group had to read a story that had words like fuck or cock. Then had them discuss sexual behavior in animals (which was purposely made very dull). The group with the severe reading group indicated that they enjoyed the discussion more than other groups. Insufficient punishment (aronson and carlsmith 1963)- dissonance aroused when individuals resist activity/object without sufficient external justification, devalue the forbidden activity/object: mild th(cid:396)eat= high disso(cid:374)a(cid:374)(cid:272)e (cid:894)(cid:373)akes you (cid:449)o(cid:374)de(cid:396) (cid:449)hy you did(cid:374)"t do it(cid:895, severe threat=low dissonance.
