OIM 210 Lecture Notes - Lecture 2: Gie, Freshdirect, Netflix
27 Feb 2017
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Tivo: michael powell, former chair of fcc, computer that records television shows, rivals verizon and comcast created copies of tivo technology, tivo lacked access to critical distribution channels which their rivals leveraged. Michael porter: considered the father of modern strategy. Tech(cid:374)ology alo(cid:374)e (cid:449)o(cid:374)"t gi(cid:448)e you co(cid:373)petiti(cid:448)e ad(cid:448)a(cid:374)tage: operational effectiveness performing the same tasks better than your rivals. Design, customer service, technology and quality are all critical. Looked to amazon to adapt winning ideas color schemes, button placements, etc. Netflix cofounder, jim cook: ups v. fedex. Ups created technology that takes drivers from point a to point b by minimizing red light stops. Fedex copied it a technology that tells where green lights are. Winning strategy is about sustainable differences: strategic positioning performing different tasks than your rivals, or performing the same tasks in a different way, ex. Fresh direct - lower prices from suppliers without scale: buy direct. Save money buy eliminating middle man: give suppliers what they want.
