COMM 122 Lecture Notes - Lecture 2: Discourse Analysis, Participant Observation, Polysemy

• School: U of M
• Department: Communication Studies
• Course: COMM 122
• Professor: Jimmy Draper

Document Summary

Tenets underlying the approach: nature of inquiry; humanist model. Consequence of media on social structures (inequality) recognizing that media have lots of power socialize agency to allow some voice to be heard and not to be heard teach us about culture. How media work in subtle ways, in relation to structures of power (issues in the society) The texts you pick for your project: films, shows. Particular way of life (lived culture): different practices, rituals, tradition. Ideologies: ideas, values about how world should operate. Eg. study a movie---collect all the review of the movie; Eg. why might we study lb as a text: traditional gender rules: how does it use comedy to achieve it; what does it mean to be a strong woman achieve it; what does it mean to be a strong woman. What: all activities involved in the making and distribution of media texts. Why: understand how media industry operation shapes what media look like.