PSYC 201 Lecture Notes - Lecture 9: Minority Influence, Kilogram, Normative Social Influence
16 Mar 2017
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Conformity: unconscious (automatic) conformity, automatic mimicry unconsciously imitating the behavior of others; people high in empathy or need to affiliate with others are more likely to automatically mimic others. Ideomotor action thinking about an action increases likelihood of doing it: preparation for social interaction people who are mimicked are more prosocial afterwards, conscious (deliberate) conformity. Informational influence leads to internalization (private acceptance) and actual change in your attitudes and beliefs: normative influence leads to temporary public compliance without any change to your attitudes and beliefs. Cultural differences in mimicry: tendency to mimic others, mimicry expectations in social interactions. The milligram experiment 66% of participants completed the experiment and delivered the maximum shock voltage: touch-proximity reduced obedience participant teacher has to physically administer the shock to confederate learner . Replication: proximity to victim: as the learner becomes more salient, conformity decreases, as the authority becomes less salient, conformity decreases, absent the authority gives orders via telephone.
