BA 3340 Lecture Notes - Lecture 99: Information System, Internet2, Adsense
Document Summary
Characteristics for digital business models: customer data as resource, transparency, easier to compare services and products, rely on a virtual space instead of a physical places, relies on an increasing number of digital natives. Content: providing convenient and user-friendly access to various types of content. Commerce: providing a cost-efficient exchange place for buyers and sellers of goods and services. Context: providing structure and navigation for internet users to reduce intransparency and complexity. Transaction fee: receiving a fee when a transaction has been executed. Sales revenue: selling goods, content or services online. Caused by an asymmetry of resources, information, knowledge etc. E-commerce changes the industry structure by changing porter"s five (competitive) forces each evaluated as low, medium or high. Reduced barriers to entry as needs for physical components decrease. First mover advantages (airline industry example: low/medium -> second-hand aircrafts but hard to secure airport infrastructure)
