ADPR 3100 Lecture Notes - Lecture 4: Girl Power, Upselling, Commodification

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100
• Professor: Evans

Document Summary

Christmas has become commodified because many people no longer see the holiday as religious, rather a day of gift giving: morals and strengths can be commodified; ex. Girl power : normative expectations - the idea of do the right thing, but only if others do , commodification of gender, lego friends - legos tailored to girls, female bic pens. Study guide test 1: mail-order house, department store with a national reach, receive catalog, browse and mail in order, wait for product, branding, advertising beyond notices and announcements, fit the needs of a consumer society, branding video. More you advertise, the more you sell idea: lady pinkham"s vegetable oil was highly advertised, which resulted in an increase in sales. Any company that claimed to after seemed to be copying schiltz, therefore unreliable: advertising cleanliness helps to sell, brand loyalty - preference for a specific brand.