Mar 3023 Lecture Notes - Lecture 10: The Home Depot, Nordstrom, Schwinn Bicycle Company
30 Mar 2019
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Document Summary
Chapter 15: managing marketing channels and supply chains. Distinguishing channel of distribution from physical distribution of products: logistical functions, assorting, transporting, transactional functions, selling, risk-taking, facilitating functions, financing, market research. Logistical functions: transportation, example- ups, fedex, and amazon, etc. (third party providers, warehouse and materials handling, to streamline distribution {cross-docking, suppliers, receiving, sorting, shipping, customers, order processing, electronic data interchange (edi) Inventory is monitored automatically: continuous flow of products, not broken into chunks, rfid chip in grocery stores, retail stores, etc. (inputted in individual products and debits your account . just like sunpass, e. g. Kroger will run the grocery aisle in walgreens: e. g. Supply chain management: the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers. Degree of channel coverage: 3 basic options.
