DIE 3310 Lecture Notes - Lecture 3: Peer Pressure, Weight Loss, Early Adopter

• School: University of Florida
• Department: Food Science and Human Nutrition
• Course: DIE 3310
• Professor: Beth Gankofskie

Document Summary

Chapter 3: need to understand behavior of target population, must have tools or strategies to influence behavior, should target a nutrition related problem. Draw from current research on consumer behavior: behavior change theories and models. Improved understanding of why and how intervention strategies work better client outcomes: simply knowing which food choices consumers make does not tell us how they make their decisions, research on consumer behavior. Nutrition education- formal process to impart knowledge to group or individual. Social marketing- approach to promote healthy behaviors using marketing techniques. Nutrition counseling- collaborative activity between counselor and client. Selected models of behavior change: transtheoretical model (stages of change model) Behavior change is explained as a readiness to change. Behavior change is described as a series of changes. Specific behavior change strategies are identified for each stage. Behavior change involves a series of different steps or stages. There are common stages and processes of change across a variety of health behaviors.