POSC340 Lecture Notes - Lecture 15: Get Out The Vote, Advertising Mail, Microtargeting
22 Dec 2016
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War is politics with blood; politics is war without blood . Name identification: the most important function in low profile races, you can save a lot of money if people know your name. Defense function: deny accusations, defend yourself, national level uses last two strategies more because people know their names andpolicies. Technology: 1-d wide broadcast, 2-d transactional: getting people registered to vote/write letter to senator/volunteer, 3-d communicate to and from the campaign as well as in any direction among voters. Obama did this well, he allowed his supporters to. Parties gotv (get out the vote) interact with each other: 1. Going out and knocking door to door. Saturation: multiple sources at multiple times. Bring voters in line with party id: maximize turnout. Attract swing voters: ethics commonly used to attract swing voters. The road to the wh is long, circuitous and bumpy . Campaigns cultivate images: we view candidates in highly stylized snapshots.
