COMM245 Lecture Notes - Lecture 5: William Randolph Hearst, Joseph Pulitzer, Johannes Gutenberg
12 Oct 2016
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1637 23 printers total: john milton: areopagitica , free expression for parliament. 1825 1875 = industry: fragmentation & segmentation. Mid 1800s us passes britain in sales. Late 1800s, us joins international copyright convention. Consumer books: trade books, mass market paperbacks, religious books, book clubs, mail order books, university press, subscription reference books. University press: a hit is a few thousand copies, well respected profs, consultants to find young profs on the way up. Largest trade publishers = largest store: barnes & noble/books-a-million. Assessing popularity: print run, reviews, marketing plan. Textbooks: el-high: special evaluation boards, college: instructors choose. Bookstores: independent vs. chain, aba lawsuit (1994, the web, amazon. com/ barnesandnoble. com, encyclopedias. The adversarial press: freedom from government control, taxation without representation. 1791 1st amendment: newspapers = politically linked, availability & readership. The steam powered cylinder press (1830s: affordability. The new york sun it shines for all . The rotary press: 20,000 sheets per hour.
